After meeting with us and other agents, the vendor chose an agent promising a higher sale price, at a lower fee. After a few weeks they pushed the vendor to lower the price to get a sale. Regretting their choice of agent, the vendor wanted to change agent but was bound by a fixed term contract.
They instructed us to market their property, we advised a more realistic pricing strategy, backed up by local market data. We marketed the property with a guide price of £300,000-£325,000, we agreed a sale price of £320,000 less than a month after launching the property.
High quality marketing
Our in-house photographer captured engaging images to show this home at its best. Poor marketing by the previous agent could have missed enquiry opportunities.
Strategic pricing
Selling in an uncertain market, the guide price allowed for some flexibility and attracted a wider audience and increase interest.
No fixed term contract
Not locking the vendor into a fixed term contract demonstrated our confidence in our ability. Clients choose to remain loyal to us, not because they are bound by a contract.
